THE GOOD SALESPERSON DOESN´T JUST START TALKING AWAY!

*   The good salesperson doesn´t just talking

     away, but listens attentively to what his/her

     customer has to say.

*   S/he explains to the customer step by step,

     why a particular product is exactly the one

     match the customer´s expectations- just as

     a lawyer develops his/her arguments in the

     course of addressing the court.