The FABER-CASTELL brand image is essentially defined by the following elements:
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The classic dark-green company colour with the gold trademark, the FABER-CASTELL lettering with the jousting knights and the subtitle "since 1761".
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The layout of the cover pages and packaging with the so-called "stage" setting, consisting of a frame below the logo that may contain text as well as images.
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The uniform typography.
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Der high-quality of the product illustrations.
The consistent application of the corporate design contributes to its certain recognition in international markets.
Product creations by trading and other partners must also be designed in accordance with these guidelines, where they concern FABER-CASTELL.