SUCCESS THROUGH PRODUCT WITH THE "POINT OF DIFFERENCE"

FABER-CASTELL develops, produces and distributes high-quality writing, drawing, colouring and creative design products.

Target: Objective to attain the "Best of its Class" rating for all products.

What means innovation for FABER-CASTELL: A problem-solving process that is discernible and appreciated by the end consumer while also adding value to the product. (e.g. the patented Soft-Grip-Zone  for black-lead and colour pencils)

The famous "Point of Difference" in all product catagories will therefore remain the great challenge for FABER-CASTELL.