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The FABER-CASTELL history
The quality hallmarks of our brand
Our quality speaks for itself
Wood from our own pine plantations
An international Social Charter
Strategic alignment
The "Point of Difference"
The FABER-CASTELL brand image
The company
The history of writing instruments
Graphite pencils/ Black-lead pencils
Colour pencils
Artists´ colour pencils
Crayons
Artists´ crayons
Charcoal
Mechanical pencils
Leads
Ink-writing instruments
Markers and Highlighters
Paint Markers
Technical Drawing Instruments
Erasers
Sharpeners
Product Knowledge
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Marking
FABER-CASTELL Product Knowledge
Shopping in Germany
Difficult situation
The trade of the future needs...
Only 25% of customers change...
The only inconvenience is the customer!
Who is a good salesperson
What makes a good salesperson?
The good salesperson is a consulting manager
Successful selling can be learned
The objective of every sales talk
The greeting
The good salesperson knows...
The good salesperson doesn´t just...
The good salesperson recommends...
Phrases that are no longer uttered
The good salesperson has a strategy
The good salesperson sets personal targets
The good salesperson always make positive statements
The good salesperson´s individual taste takes a low profile
The good salesperson maintains a customer file
The salesperson´s deadly sins I
The salesperson´s deadly sins II
The salesperson´s deadly sins 3
The Lord forgiveth...
The good salesperson
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